1. Give Specific Reasons for TransferringA good transfer essay presents a clear and specific reason for wanting to transfer. Your writing needs to show that you know well the school to which you are applying. Is there a specific program that is of interest to you? Did you develop interests at your first college that can be explored more fully at the new school? Does the new college have a curricular focus or institutional approach to teaching that is particularly appealing to you? Make sure you research the school well and provide the details in your essay. A good transfer essay works for a single college only. If you can replace the name of one college with another, you haven't written a good transfer essay.
2. Take Responsibility for Your RecordA lot of transfer students have a few blotches on their college records. It's tempting to try to explain away a bad grade or low GPA by putting the blame on someone else. Don't do it. Such essays set a bad tone that is going to rub the admissions officers the wrong way. An applicant who blames a roommate or mean professor for a bad grade sounds like a grade-school kid blaming a sibling for a broken lamp. Your bad grades are your own. Take responsibility for them and, if you think it's necessary, explain how you plan to improve your performance at your new school. The admissions folks will be much more impressed by the mature applicant who owns up to failure than the applicant who fails to take responsibility for his or her performance.
3. Don't Badmouth Your Current CollegeIt's a good bet that you want to leave your current college because you are unhappy with it. Nevertheless, avoid the temptation to badmouth your current college in your essay. It's one thing to say your current school isn't a good match for your interests and goals; it's going to sound whiny, however, if you go off about how terrible your college is run and how bad your professors have been. Such talk makes you sound unnecessarily critical and ungenerous. The admissions officers are looking for applicants who will make a positive contribution to their campus community. Someone who is overly negative isn't going to impress.
4. Don't Present the Wrong Reasons for Transferring
If the college you are transferring to requires an essay as part of the application, it must be at least somewhat selective. You'll want to present reasons for transferring that are grounded in the meaningful academic and non-academic opportunities afforded by the new college. You don't want to focus on any of the more questionable reasons to transfer: you miss your girlfriend; you're homesick; you hate your roommate; your professors are jerks; you're bored; your college is too hard; and so on. Transferring should be about your academic and professional goals, not your personal convenience or your desire to run away from your current school.