A new infographic by Kaplan illustrates the ever-growing role of social media and web search in the College Admissions process. According to a Kaplan survey of 359 college admissions officers, 20% have Googled applicants, and 22% have looked up applicants on Facebook. 12% say they have found information that had a negative impact on an applicant. If you're applying to Law School or Business School, those numbers are all higher. Check out the full results of the study in Kaplan's Facebook and Google infographic.
I've been writing about the importance of cleaning up your online image for years now. 100% of colleges use social media in one way or another during the college admissions process (usually to share information and connect people, not to spy). These articles can help you use your online presence to your advantage when applying to colleges: